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You are here: Home / Commentary / How This Shade of Yellow Became the Color of a Generation
How This Shade of Yellow Became the Color of a Generation

How This Shade of Yellow Became the Color of a Generation

October 29, 2017 By Jake M Leave a Comment

Celebrity figures have redefined Gen Z with the color yellow. From the Kardashians to Rhianna, pale shades of yellow to deep hues of mustard have replaced the Millennial Pink that was previously the new “It” shade to wear. How does a color define a generation? In this case, women of color joined together under the Art Hoe movement, which seeks to empower black women by redefining how the world sees color.

Key Takeaways:

  • That Art Hoe yellow or shades of yellow are the new trend or are Generation Z’s color according to a female black artists. ‘ The Art Hoe movement was co-founded by Mars and Jam, two young artists and POC, as a way of redefining blackness and challenging stereotypes about people of color through art. ‘
  • It’s like they have to make everything on earth a race card game now, and I got this point from this quote of a comment used in the story. ‘ Art Hoe movement? Spiderlashes further explains: Was originally for WOC, but white girls took it over and made it Bad ‘
  • It’s not proven anywhere where ‘yellow’ is the new color of anything other then being worn by a few celebrities.

“Scrolling through the examples of Gen Z Yellow fashion, I felt the same irritation that I initially did with the breathless articles about Millennial Pink: namely, that Gen Z yellow is not a color. Millennial pink, while also not a color, is at least a loosely amalgamated set of shades that are all kind of muted or salmon-y.”

http://www.apartmenttherapy.com/how-gen-z-yellow-became-the-color-of-a-generation-251759

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