Direct-to-consumer mattress companies are the newest and most convenient way to purchase a mattress. These companies include: Casper, Cocoon, Leesa, and Tuft & Needle, to name a few. These newer mattress companies offer a very limited selection of mattresses, compressed/boxed delivery, free shipping, and free returns. To see how these companies compete with traditional mattress retailers such as Macy’s and Sealy, check out Consumer Reports or the website Sleepoplis for brand and mattress-specific ratings.
Key Takeaways:
- Many have philanthropy built into their business models, whether they drop off returned mattresses at charities or donate one mattress for every one purchased.
- Tuft & Needle has a dramatic yet vague graph illustrating how their apparently minimal markup compares to that of “big mattress.”
- For every 10 mattresses purchased, 10 trees are planted and one mattress donated.
“There’s an ever-increasing number of direct-to-consumer mattress companies, including Casper, Leesa, Tuft & Needle, Cocoon, Dream Bed, and there are a few things they all have in common: limited selections (usually just one mattress in 4 standard sizes), free shipping, compressed/boxed delivery for relatively easy maneuverability, and free returns within 100 or more days.”
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